How to Conduct a Social Media Audit

Course curriculum

    1. Course Preview

    1. What is a social media audit?

    2. Social media audit vs. social media report

    3. Why bother auditing?

    4. Ideal time to audit

    5. Section Quiz

    1. Anatomy of a social media audit

    2. Choose your audit format

    3. Note your initial observations

    4. Section Quiz

    1. Collect profile info

    2. Review related digital channels

    3. Document your branding

    4. Section Quiz

    1. Identify account ownership

    2. Security measures

    3. Section Quiz

    1. Gather audience data

    2. Review content performance

    3. Section Quiz
  • 0.5 hours of video content