Social Media Training for Government Employees

Learn the fundamentals of managing social media in the public sector with the best on-demand training available! Templates, full courses and microlearning taught by experts in the field.

  • Ensure your entity gets the latest & best social media training to prevent mistakes & avoid embarrassing missteps
  • Protect your agency & keep public trust
  • Get expert on-demand instruction
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About

Government-specific social media training is essential

Your government agency leverages social media to engage with the people you serve, disseminate messages, gather public input and make informed decisions. But how can you prevent mistakes, avoid embarrassing missteps, protect your agency from potential lawsuits and improve your agency's reputation if your staff isn't fully versed in these nuances?

Many social media training programs cater to the private sector, but they lack the specialized understanding of government complexities that GSM Training provides!

Why choose Government Social Media Training?

Created just for government

GSM Training equips you with the on-demand tools and knowledge to address and overcome challenges faced by government social media professionals.

Expert-led training

Courses are led by industry experts with extensive experience in government social media. Instructors bring real-world insights to help you stay ahead of the curve and implement social media best practices.

Step-by-step guides

Our training isn't just high level theory - we walk you through how to do the work and provide you with templates and resources on top-requested topics we've heard from the socialgov community.

New monthly content

Start off with our essential social media audit course and get access to a new foundational course every quarter. Each month, you'll unlock a new "Lightning Lesson" on popular topics.

What are people saying about GSM Training?

Hear what the socialgov community thinks about this exciting new platform.

GSM Training’s quarterly in-depth trainings and monthly Lightning Lessons cover both the core competencies and hot topics SocialGovs need to understand in today’s fast paced world.

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Zack S.

Central Utah Water Conservancy District

In a field where so much change occurs so quickly, having a trusted resource to rely on ensures your team can stay up to date on current features and practices, by learning from a dedicated team of experts.

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Warren K.

King County, WA

Our entire team is excited to bring GSM Training to the government social media community. Specialized on-demand training in this unique niche has been very hard to come by - until now!

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Kristy Dalton

GSM founder

Frequently Asked Questions

The GSM Training program provides foundational best practices for social media professionals who are beginning their journey in the field (or new to government or want a refresher), as well as for government leadership and elected officials. 

Here's how GSM Training can benefit you and your agency:

  • Keeps staff current with social media strategies, ensuring consistent and professional use across your agency
  • Enhances your ability to communicate effectively on social media, improving public engagement and fostering community trust
  • Equips leadership and elected officials with the knowledge to navigate social media, protecting your agency’s reputation and avoiding missteps
  • Prepares social media professionals to excel
  • Ensures employees understand essential practices that safeguard both themselves and your agency

Investing in crucial social media training for your agency can reduce the risk of costly errors, improve efficiency, save time, and prevent embarrassing missteps that could lead to lawsuits against your agency or your staff. 

GSM Training offers two pricing tiers: Purchase the Pro Plan for annual social media training for one user. If you're looking to get needed training for multiple staff members, explore the Enterprise package to assign multiple training seats — perfect for agencies looking for training for social media staff, HR/legal, inter-department employees, or agency leadership.

It depends on the requirements of your certification's issuing entity. Check with them to learn if you can take on-demand outside training to satisfy CEU credits, and ask what the requirements are (length, learning objective, etc.). Please reach out to us with any questions about our program.

Upon the completion of any of our full courses, GSM Training subscribers will receive a digital certificate of completion. 

GSM Training is an annual subscription, which includes new on-demand training available to users monthly. For your convenience, the credit card used to purchase your first year of GSM Training will be charged again one year from your signup date and each year thereafter. You may update the credit card on file at any time via the customer hub. You will receive an email reminder 30 days prior to renewal. 

Just reach out to Team GSM at [email protected] with your questions, and we'd be happy to help.

Features & Pricing

Features that match exactly what you're looking for in an annual social media training program for you or your team!

Get instant access to our flagship course, "How to Conduct a Social Media Audit", and 4 Lightning Lessons – then unlock new on-demand training every month. Watch as our training library grows!

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Professional Plan

$2,999/year

  • ✔ One user license, billed annually
  • ✔ Course Certificate of Completion
  • ✔ New course published quarterly
  • ✔ New Lightning Lesson every month
  • ✔ 24/7 on-demand access

The #1 trusted resource on social media in government

GSM Training is brought to you by Government Social Media®, the team behind the largest community of social media professionals in government and these trusted brands.

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